Consumers' Purchase Intentions and their Behavior
نویسندگان
چکیده
منابع مشابه
The antecedents of purchase and re-purchase intentions of online auction consumers
This research explores some factors affecting purchase and repurchase intentions towards online auctions. An experiment, in the context of PChome & eBay and Yahoo Auction online auctions websites, was conducted to simulate an environment manipulating branding, seller evaluation, volume of information, and price ranges to influence purchase intentions, reflecting some aspects of utilitarian and ...
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The mobile (wireless) service market has been rapidly growing along with the development of a variety of wireless applications and services and the increasing number of mobile Internet users. In this rapidly changing market environment, understanding users’ satisfaction with mobile Internet service, the dimensions of service quality, and their intentions to use current service is important to b...
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This study focuses on consumer responses to two different types of price discounts: 1) a price discount with and 2) a price discount without a minimum purchase requirement. The effects of the discounts are examined to the extent that they may change consumers' attitudes and purchase intentions regarding a particular brand, by moving it from consumers' hold set to consideration set. A three-phas...
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This study examines the consumers’ intention to purchase products online using the extended unified theory of acceptance and use of technology (UTAUT2) as a basic model. The proposed model is integrated with perceived trust as a mediating variable to understand the influence of the core constructs of the UTAUT2 model such as performance expectancy, social influence and facilitating conditions o...
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ژورنال
عنوان ژورنال: Foundations and Trends® in Marketing
سال: 2012
ISSN: 1555-0753,1555-0761
DOI: 10.1561/1700000036